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Naming and marketing a job coaching firm: means and strategies
Institute for Language and Folklore, Department of Onomastics, Uppsala. Uppsala universitet.ORCID iD: 0000-0002-1131-1993
Uppsala universitet.
2018 (English)In: Language, Media and Economy in Virtual and Real Life: New Perspectives / [ed] Paola Cotticelli Kurras & Alfredo Rizza, Newcastle: Cambridge Scholars Publishing, 2018, p. 230-240Chapter in book (Refereed)
Abstract [en]

Focus is on the names of companies in the Human Resources sector. Our study object are names of private job coaching firms in Sweden during the last ten years. A sample of these names is examined. Their usage of different languages, linguistic and onomastic features in the names, and the semantic meaning they convey are investigated. As these firms are recent additions to the Swedish commercial advertising landscape, some of the marketing strategies displayed on the companies' websites are discussed.

Place, publisher, year, edition, pages
Newcastle: Cambridge Scholars Publishing, 2018. p. 230-240
Keywords [en]
company names; job coaching firms; semantics; linguistic features
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Languages and Literature
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URN: urn:nbn:se:sprakochfolkminnen:diva-1608ISBN: 978-1-5275-0580-3 (print)OAI: oai:DiVA.org:sprakochfolkminnen-1608DiVA, id: diva2:1277800
Available from: 2019-01-11 Created: 2019-01-11 Last updated: 2019-01-14Bibliographically approved

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Leibring, Katharina

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf