Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Naming and marketing a job coaching firm: means and strategies
Institutet för språk och folkminnen, Namnarkivet i Uppsala (NAU). Uppsala universitet.ORCID-id: 0000-0002-1131-1993
Uppsala universitet.
2018 (engelsk)Inngår i: Language, Media and Economy in Virtual and Real Life: New Perspectives / [ed] Paola Cotticelli Kurras & Alfredo Rizza, Newcastle: Cambridge Scholars Publishing, 2018, s. 230-240Kapittel i bok, del av antologi (Fagfellevurdert)
Abstract [en]

Focus is on the names of companies in the Human Resources sector. Our study object are names of private job coaching firms in Sweden during the last ten years. A sample of these names is examined. Their usage of different languages, linguistic and onomastic features in the names, and the semantic meaning they convey are investigated. As these firms are recent additions to the Swedish commercial advertising landscape, some of the marketing strategies displayed on the companies' websites are discussed.

sted, utgiver, år, opplag, sider
Newcastle: Cambridge Scholars Publishing, 2018. s. 230-240
Emneord [en]
company names; job coaching firms; semantics; linguistic features
HSV kategori
Forskningsprogram
Övriga namn
Identifikatorer
URN: urn:nbn:se:sprakochfolkminnen:diva-1608ISBN: 978-1-5275-0580-3 (tryckt)OAI: oai:DiVA.org:sprakochfolkminnen-1608DiVA, id: diva2:1277800
Tilgjengelig fra: 2019-01-11 Laget: 2019-01-11 Sist oppdatert: 2019-01-14bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Personposter BETA

Leibring, Katharina

Søk i DiVA

Av forfatter/redaktør
Leibring, Katharina
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric

isbn
urn-nbn
Totalt: 31 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf